Blogging and Mass Media

Blurring with the mass media
Many bloggers, particularly those engaged in participatory journalism, differentiate themselves from the mainstream media, while others are members of that media working through a different channel. Some institutions see blogging as a means of "getting around the filter" and pushing messages directly to the public. Some critics worry that bloggers respect neither copyright nor the role of the mass media in presenting society with credible news. Bloggers and other contributors to user generated content are behind Time magazine naming their 2006 person of the year as "you".
Many mainstream journalists, meanwhile, write their own blogs — well over 300, according to CyberJournalist.net's J-blog list. The first known use of a weblog on a news site was in August 1998, when Jonathan Dube of The Charlotte Observer published one chronicling Hurricane Bonnie.[23]
Blogs have also had an influence on minority languages, bringing together scattered speakers and learners; this is particularly so with blogs in Gaelic languages, whose creators can be found as far away from traditional Gaelic areas as Kazakhstan and Alaska.[citation needed] Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging.
There are many examples of bloggers who have published books based on their blogs, e.g., Salam Pax, Ellen Simonetti, Jessica Cutler, ScrappleFace. Blog-based books have been given the name blook. A prize for the best blog-based book was initiated in 2005, [24] the Lulu Blooker Prize.[25] However success has been elusive offline, with many of these books not selling as well as their blogs. Only sex blogger Tucker Max cracked the New York Times Bestseller List. [26]

http://en.wikipedia.org/wiki/Blog#Types